DIY Brand Photography vs Hiring a Brand Photographer
Unsure if you should hire a professional photographer to take your branding photos or to DIY it and take your own?
What if I told you that you should be doing both?
Taking your own brand photos can be a rewarding way to showcase your business, especially at the beginning, but there are still many reasons why you should still book a professional branding photographer.
Branding photographers aren’t just photographers – we’re also brand strategists and content specialists. The job of a brand photographer is to learn about your mission, goals, and big picture, and then create photos that reflect the core of you and your business.
Professional branding photography is not just a luxury; it's a strategic necessity for businesses looking to thrive in today's competitive landscape. By investing in high-quality images that authentically represent your brand, you are not just capturing moments; you are capturing the attention and loyalty of your target audience. Elevate your brand, build trust, and make a lasting impact with the power of professional branding photography.
When you should hire a brand photographer
Here are some examples of when you should hire a brand photographer
Professional headshots for your website & social profiles
Rebrands & website redesigns
Product & new offering launches
Events and workshops that you host
For more information on the importance of Professional branding Photography click here
When to DIY your brand photos
Here are some examples of when you can take your own photos for your business.
You’ve just started your business and you are still establishing your brand and figuring out your brand voice.
A blogger/influencer who constantly creates daily content for social media etc.
You want to capture everyday behind-the-scenes, like: working in your space, meeting with patients and clients, packaging products, before and after shots, your work-from-home setup, and your everyday routine to showcase on social media as posts and reels
Keep reading for some tips on how to take your own branding photos!
Here are some DIY tips to help you capture great images.
1. Invest in Basic Equipment
Camera: While a DSLR or mirrorless camera is ideal, modern smartphones have excellent cameras too. Use what you have!
Tripod: Stabilizes your camera for sharper images, especially in low light.
Lighting: Natural light is great, but consider investing in softbox lights or LED panels for more control.
2, Use the Right Settings
Camera Settings: Ensure your camera app is set to the highest resolution. If available, use the “Pro” mode for more control over settings like ISO and exposure.
Grid Lines: Enable grid lines to help with composition (using the rule of thirds).
Self-Timer: Use the self-timer function to reduce camera shake when you press the shutter button.
Focus: Tap on your subject in the camera app to ensure it’s in sharp focus.
Depth of Field: If your phone allows, experiment with portrait mode to create a blurred background effect, making your subject stand out.
3. Understand Lighting
Natural Light: Shoot near windows during the golden hour (early morning or late afternoon) for soft, flattering light.
Avoid Harsh Shadows: If shooting in direct sunlight, use sheer curtains or diffusers to soften the light or take photos in shaded areas.
Avoid Backlighting: Ensure your light source is in front of your subject to avoid shadows.
Artificial Lighting: If shooting indoors, use multiple light sources to avoid shadows and achieve even lighting.
4. Choose Your Background Wisely
Keep It Simple: Use solid colours or subtle textures to avoid distracting from your product.
Brand Colors: Incorporate your brand’s colours into the background to reinforce identity.
Environment: Lifestyle shots can include your workspace or an outdoor setting that aligns with your brand.
5. Focus on Composition
Rule of Thirds: Imagine a grid dividing your frame into thirds; place your subject along these lines for a more balanced image.
Leading Lines: Use natural lines in your environment to draw the viewer’s eye to your product.
Negative Space: Leave some areas of the frame empty to help your product stand out.
Variety of Angles: Experiment with different angles—overhead shots, close-ups, and side views—to find what best showcases your product.
6. Style Your Shots
Props: Use relevant props to enhance the story behind your product (e.g., if you sell coffee, include mugs and books).
Create a Scene: Set up a lifestyle shot that tells a story about how your product fits into everyday life.
Textures: Incorporate different textures (wood, fabric, etc.) to add depth to your images.
Seasonal Themes: Use seasonal props to keep your visuals fresh and relevant throughout the year.
7. Edit Your Photos
Editing Apps: Use apps like Adobe Lightroom, Snapseed, or VSCO for quick edits and filters.
Consistency: Apply similar edits across your photos to create a cohesive look for your brand.
Consistent Filters: Apply the same filters or adjustments to maintain a consistent look across all images.
Crop and Straighten: Ensure your images are well-framed and straightened for a polished finish.
8. Practice Makes Perfect
Experiment: Don’t be afraid to try new things. Take multiple shots and adjust settings to see what works best.
Seek Feedback: Share your images with friends or on social media to get constructive criticism.
9. Showcase Your Brand Story
Authenticity: Capture the essence of your brand and tell your story through imagery.
Connect with Your Audience: Share images that resonate with your target market, showcasing how your products fit into their lives.
So when should you hire a brand photographer or just take the photos yourself?
If you’ve just started your first business – DIY your photos. By following these tips, small business owners can produce images that enhance their brand identity and to engage customers effectively. So grab your camera and get creative!
However, if you are aiming to make a lasting impact, professional branding photography is an important investment that goes beyond mere aesthetics. It serves as the visual cornerstone of your brand, conveying your identity, values, and professionalism to your target audience, whilst bringing some personality and sparkle to your brand.
If you’re a business in Buckinghamshire who are looking to hire a brand photographer, click here
